Analyze a company's supply chain Essay Example | Topics and Well Written Essays - 750 words

Analyze a company's supply chain - Essay Example This paper will provide an analysis of Walmart’s supply chain. Walmart is a retailing public, multinational corporation based in the United States and has several branches in different countries all over the world. In its branches, Walmart operates large warehouse stores and departmental stores. It is one of the largest public corporations in the world and employees more than 2 million workers worldwide. The multinational corporation was founded in the year 1962 by Sam Walton. Walmart was created on the basis of discount retailing, and this gave it advantage at a time when there was stiff competition. In 2008, Walt-Mart, rebranded to Walmart. The following are different stores operated by Walmart Supercenters, Neighborhood Markets, Express Stores, Marketside and web-based Walmart.com. Components of supply chain Production When it comes to supply chain, production is the first, essential component in Walmart. Walmart as an organization has based its strategic decisions pertaini ng to production on quality, capacity, customer needs, volume of goods and demand from the market. Problems that are present during the process of production are using raw materials of low quality, new technology and customer’s change in preferences and tastes. ... Walmart as an organization has emphasized on quality products, flexible prices and the development of velocity aimed at determining supply of raw materials, which will maintain low cost of production. A potential problem to Walmart in relation to supply is the issue of price consideration and supplier. The management of Walmart can solve this problem through developing flexibility, velocity and quality during the process choosing its suppliers. Managing this problem will ensure that production cost remain at a lower cost (Hugos, 2011). Inventory Through this component from the supply chain, the management of Walmart can determine the suitable level of inventory in the organization beneficial in increasing competitiveness. The inventory is effectively managed by Walmart’s Radio Frequency Identification (RFID) technology. Through this technology, day to day stocks are monitored, and daily remaining stocks are tracked. Problem in the management of inventory through the (RFID) tec hnology comes as a result of a lot of traffic in the network. A lot of traffic leads wrong interpretation of the processed information. Walmart can solve this problem through increasing the number of server bases and continuous advancement of (RFID) technology (Hugos, 2011). Location The physical site to which an organization has been located is crucial for the prosperity of an organization. The locations Walmart selects to put up its stores are determined by customers’ demands and satisfaction. Walmart ensures that an identified location for its production facilities and stores are close and convenient to the consumers. The problem with this component

Great Wilderness Debate Essay Example | Topics and Well Written Essays - 1000 words

Great Wilderness Debate - Essay Example Others take it as a cultural believe that a wilderness is an area that has been threatened by growth and development and regardless of what can be done the land cannot show any positive growth (Callicott and Nelson 6). The existing biodiversity set aside an alternative to preserve the land from extinction and the separation of people from nature indirectly suggest the creation that serves as an example of wilderness idea. This topic of wilderness has attracted most of the environmental philosophers and the community at large that innocently believed that the wilderness is a natural holy quiet place. To distinguish between wildness and wilderness, we can create a picture of something that may occur or can be possible in the future by inhabiting nature symbolically. Cronon tries to give and differentiate wilderness from wildness by defining it as the only preservation in the world (Cronon 7). His idea requires a thoughtful study since it is more concern with the creation of human cultu res and civilization in the world we are living in. Civilization on the other hand can be done in a manner that will prevent contamination of the beautiful environment rather than basing the idea to cultures and historical assumptions. We can learn to appreciate and preserve the small and unconventional pieces of land that surround us and be able to conserve and maintain the beauty of the wildness (Callicott and Nelson 541). Taking an example of a tree in a garden and the other one in an ancient place, we clearly see the importance of valuing both trees because by doing so we not only value them but even honor the importance of conserving our environment. It is good to honor any wild regardless of its physical position because a tree is not less wild when it is in the garden than it is in the ancient place. We should take into consideration the fact that the tree in the wilderness and that in the garden require the same factors for them to grow and reproduce and also respect the nat ure. We are to classify an organism as wild or tame according to its context and not by its constitution or position so as to mention the distinction between natural and artificial occurrences (Aitken 5). The belief that wilderness is a virgin pure inhabited land has to be set aside and reclamation of the lands be done in the right manner of conserving the entire land not necessarily the wilderness. Wilderness existed before human refinement expanded and will continue to exist long after the cultures have ceased to exist and the community should adopt and accept to live with these changes. The human-environment interaction has tamed the land in a contrary manner that has influenced and changed the existence of the wilderness by people trying to protect their needs without giving up custody of the land that could be damaged by nature. The mere presence of things done by people does not deprive the official state of wilderness since a wilderness exists in environments that naturally o perate with very minimal human interference. We should provide a safe and caring environment for the benefits of all biological systems and the universe as a whole so as to create a progressive and helpful human-wild interaction. Conservation tips

Uses of Statistics in the Workplace Essay Example for Free

Uses of Statistics in the Workplace Essay Statistics is defined by Bennett, Briggs, Triola (2009), as â€Å"the science of collecting, organizing, and interpreting data† (p. 1). Almost every profession uses statistics in some way to guide in making good decisions based on current research. The nursing profession relies heavily on current research to guide patient care with the integration of evidenced-based practice. Statistics provide valuable information to caregivers to help them understand, plan, evaluate, and improve the quality of patient care. In the acute care hospital setting there are ongoing measurements of such things as patient satisfaction, hand washing compliance rates, catheter acquired urinary tract infections, and central access infection rates, just to name a few. The collection of this data involves descriptive statistics, inferential statistics, and levels of measurements. Acute care hospitals use descriptive statistics in many ways. Descriptive statistics describes raw data in the form of samples or graphs (Bennett, Briggs, Triola, 2009). One area in which they are used in the hospital is to evaluate hand washing compliance of health care providers. According to Vincent (2003), nosocomial infections occur in approximately 30% of patients in the intensive care setting and are associated with increased morbidity and mortality. Research shows that effective hand washing can prevent many hospital acquired infections (Vitez, 2010). In the hospital setting, hand washing compliance is monitored on an ongoing basis. Health care workers who come in contact with patients are observed by an unidentified member of the staff who monitors the subject upon entering and leaving a patient room. Hand hygiene can be performed by either by washing with soap and water or use of hand sanitizers. The expectation is that the subject will wash their hands upon entering the room and upon leaving the room. The subject must be monitored both entering and leaving the room for the observation to be included in the data. Initial hand washing data showed poor staff compliance. Employees were lacking in hand hygiene and putting patients at risk (Vitez, 2010). Based on the results of early observations, a plan was implemented to increase staff compliance. Education was provided to increase awareness of the importance of hand washing and frequent reminders are given in the form of screen saver messages and signs posted at the entrance of every room. Interventions have also been implemented such as conveniently placing hand sanitizer containers outside of every room and throughout the hallways of the institution. Recent monthly hand hygiene compliance rates are generated and have improved to 85% -90% hospital wide. Use of these descriptive statistics using raw data on hand hygiene rates has been an important tool in increasing awareness of the importance of hand hygiene to the overall safety of our patients. Hospitals are safety and quality driven. Several research studies have shown a direct relation to the skill and education of the nursing staff and a decrease in mortality (McHugh Lake, 2010). Inferential statistics involves making predictions based on information obtained in a smaller sample (Bennett, Briggs, Triola, 2009). This information and the inference of better patient outcomes have prompted many hospitals to require nursing staff to attain a bachelor’s of science in nursing. The research suggests a positive correlation between critical thinking skills and nurses with a bachelor’s of science degree and positive patient outcomes (McHugh Lake, 2010). The institution where I am employed, and many institutions in our tri-state area, is using the findings of these inferential statistics to require that all nurses in their employ obtain a bachelor’s of science in nursing in an effort to provide patients with the best possible outcome. Those in the health care profession, and those involved in nursing research, have many uses for the four levels of measurement in statistics. The four levels of measurement in statistics include nominal, ordinal, interval, and ratio (Bennett, Briggs, Triola, 2009). The nominal level of measurement is the simplest level of measurement that involves variables, or labels, to classify data in a qualitative way (Bennett, Briggs, Triola, 2009). Nominal variables include such things as categories of people, race, gender, or age. In the hospital setting, the nominal level of measurement is used most obviously when completing a patient history which asks the patients name, sex, marital status, and blood type. The ordinal level of measurement assesses data incrementally and puts data in order either from low to high or high to low in a ranking system (Bennett, Briggs, Triola, 2009). This level of measurement is used in the hospital setting to measure pain perception and in patient satisfaction surveys. There has been increasing emphasis on the use of patient satisfactions surveys to assess the quality of health care and many facilities have implemented improvement projects in relation to such things as reception skills, food services, housekeeping, and reorganization of hospital discharge procedures (Gray, Richmond, Ebbage, 2010). These scores reflect the patient’s subjective perception of their hospital experience and his or her likeliness to recommend the facility to family members and friends. Ordinal levels of measurement are also used to rank hospital performance in several areas including hospital acquired infections and readmission rates (U. S. Department of Health and Human Services, n. d. ). These rankings are reported to the public and may influence a health care consumer in their decision of where to seek their medical care. Interval levels of measurement apply quantitative data in meaningful intervals without reference to ratios and no set point for zero; variables within this level of measurement are assessed at equal intervals (Bennett, Briggs, Triola, 2009). The obvious example in the health care field of an interval level of measurement would be that of a thermometer or a calendar. Using the hand hygiene information mentioned earlier, the information is presented to the staff using a grading system that is broken down into intervals. Each interval is identified by a color. The scale begins at 60%. Units with a compliance ranking of 60-79% are given the color red. Units with a compliance ranking of 80-89% are given the color yellow. Green is given to any unit that has a hand washing compliance ranking of 90% or greater. This interval level of measurement ranks each unit and allows them to compare their rankings with other units in the facility. As incentive for improvement, departments with consistent compliance rankings of 90% or above have been given rewards such as gift cards and luncheons. Ratio levels of measurement are similar to interval levels but a zero point does exist (Bennett, Briggs, Triola, 2009). Ratio levels of measurement apply to quantitative data characterized by intervals that are assessed incrementally with equal distances between the increments (Bennett, Briggs, Triola, 2009). In the hospital setting, nurses routinely use ratio levels of measurement such as the patients weight, height, temperature, blood pressure, and respiratory rate. In conclusion, numerous statistics are collected and analyzed in the health care setting. Accurate statistics provide information regarding patient satisfaction, patient safety, and patient outcomes. Using this information to identify areas for improvement, planning, and implementing changes in care and practice will improve the quality of care, decrease morbidity, and improve patient outcomes.

Channels Target Markets Research Marketing Essay

Channels Target Markets Research Marketing Essay In the past few years, European and American luxury markets have been weak because of economy risk. But Chinese luxury market has a steady growth and there are some new emerging markets like Brail, Russia, India and so on. As a whole, the luxury market has a good perspective. This report will discuss CHANEL as a well known luxury brands with long history. Firstly the report could simply describe the CHANEL background. Secondly there is a marketing analysis on CHANEL products. The 4P marketing mixes and STP market strategy are used to evaluate CHANEL products. And then the report could give some introductions on China and Brazil markets which are considered as the target markets of CHANEL. Meanwhile the two target markets will be carefully analyzed to identify whether they are appropriate for CHANEL or not. Finally, the report provides some suggestions which can help CHANEL take more shares of China market. Luxury brand CHANEL CHANEL was found in Paris, France in 1913. And Gabrielle Chanel (Coco Chanel) was the founder who also played the role of designer from 1910 to 1971. In 1983, Karl Lagerfeld called genius designer became the successor. CHANEL has managed a lot of products such as clothing, hats, perfume, jewelry, cosmetic, glasses and so on. The design philosophy of CHANEL Brand is elegance, conciseness and beautiful. In addition, double C and stereoscopic rhombus space line are the major signs. As known to all, double C has become the pride of fashion. And women around the world want to have the brand. In 1920s, womens trappings perfume and image has changed from classical to modern. All this cannot achieve without Chanel contribution. Then after Karl Largerfeld became the chief designer, he was very successful to push Chanel fashion to another peak. Marketing analysis of CHANEL products 3.1 4P marketing analysis product CHANEL products are mainly female products. There are some kinds of series. Fashion boutique: fashion, bag, shoes, accessory Glasses series: sunglasses, optical glasses Wristwatch series: camellia, Premiere, J12, Top jewelry series: camellia, comet, 1932, baroque CHANEL perfume series: NO.5, NO.19 Most of CHANEL products are highly luxury. Because of the comfortable design, unique style and elegant lingering charm, CHANEL can bring a kind of fashion and vanity for users. price As the international well-known brand, CHANEL adopts the high price strategy based on its high quality image (OGuinn, 2011). The price strategies are as follows: Clothing: high price strategy Fashion boutique: high-middle price strategy Watch and top jewelry: high price strategy Glasses: high-middle price strategy Perfume and makeup: mid-price strategy place The CHANEL clothing has spread in 37 countries worldwide and there are 29 countries which hold the points of sale about glasses series. To accord with the position, CHANEL focuses on the senior department stores and prosperous business district. In Taipei, there are four points of sale. Furthermore, in Japan, CHANEL Ginza building has gone into operation. The whole building has ten stories high. The CHANEL boutiques are set up from first floor to third floor. Meanwhile the VIP rooms are also in the third floor. And the fourth floor is the salon show; all CHANEL offices can be found from fifth floor to ninth floor; the tenth floor has a French restaurant. The whole building shows the luxurious grade (Kotler, 2011). Around here, there are some other famous international brands buildings such as Dior, Burberry and Hermes. promotion Fashion show: CHANEL holds some kinds of fashion shows for the seasonal clothing in many countries. To show the perfect product and quality, CHANEL chooses the elegant scene and well-known models. Magazine: what CHANEL chooses is the brand-led magazine such as ELLE and VOGUE. Except the presentation of product in season, these magazines also introduce the product features and the way to distinguish the genuine CHANEL product (Clow, 2011). Celebrity advertising: there are many celebrities such as Diana Spencer, Jacqueline Kennedy, Elizabeth Taylor, and Ingrid Bergman who always dress CHANEL clothing in public. So the classical and graceful image has greatly enhanced. Hollywood Star Nicole Kidman became the spokesperson because of her unique temperament which can tally with CHANEL image. Website: there are 12 languages to choose in CHANEL website. Customers can know the product information and watch the recent fashion show. 3.2 STP marketing analysis CHANEL products have spread all over the world and this brand has been the top brand in womans heart. This report will take CHANEL NO.5 as an example to analyze the STP marketing strategy. Market segmentation The market segmentation of CHANEL NO.5 is based on the individual performance and consumers pay more attention to the spiritual value. There are some segmentation factors such as mentality, age, geography and behavior (Aaker, 2011). Expect the celebrities, the intellectual women with high income have been main customers and they are about 35 years old. Modern women focus on the life quality and grade. And meanwhile they pursue the social honor and position. So CHANEL NO.5 becomes the first choice. Target market CHANEL NO.5 adopts the differentiated targeting strategy on target markets. CHANEL divides the high consumption group into many market segments and works out a range of marketing mixes to satisfy the different consumers (Temporal, 2010). Market position CHANEL NO.5 uses a series of market position strategies such as product quality differentiation, product packaging differentiation, brand image differentiation, point-of-sale terminal differentiation and media communication differentiation (Baaghil, 2011). Two target markets This report will take two BRIC countries Brazil and China as the targets. China market China has become the second largest luxury goods market, although Chinese economy has a slowing growth now. From the graph 1, it can be found that in China luxury market, both consumers and total spending have a steady growth. Graph 1: Source: 2011 China luxury market study by BAINCOMPANY The report will have an analysis on Chinese luxury market from supply and demand. According to the analysis of supply structure, Chinese luxury goods mainly depend on import. And the China local luxury brands are very limited. Along with the recession of European luxury markets, more and more international luxury brands have crowed into Chinese market. Almost all the luxury brands have own stores. In addition, from the perspective of demand, Chinese consumers are different from other European and American consumers. Chinese consumers pay more attention to the social status and vanity especially some young white collars. And Chinese consumers with high income and advanced degree tend to be younger about 30 to 45 years old. The following graph 2 shows the product category in China luxury market. It is very obvious that watch, cosmetic and perfume account for larger proportion than other products. Graph 2: Source: 2011 China Luxury Market Study by BAINCOMPANY Brazil market Because of the appearance of European sovereign debt crisis, European luxury market has been impacted. But luxury goods in Brazil market have a good rise. According to the analysis from Bain Company, Brazil is a fast growing luxury market and the target consumers has been over 100 million (Redazione, 2011). The female consumptions account for about 75 in the luxury market. Luxury cosmetics and perfumes are the most popular and jewel is the third largest category. In addition, there may be about dozens of international luxury brands to foray into the Brazilian market in 2012 such as Fendi, Bottega, Veneta, Yves Saint Laurent ¼Ã…’Prada and so on. Louis Vuitton brand will open three new shops in the next year. TiffanyCo entered into St.Paul in 2001 and demand has been constantly increased. In the coming year, there will be a few new TiffanyCo shops. Evaluation of the two target markets 5.1 analyses on Brazilian marketing environment political environment In recent years, Brazilian governments are always struggling to improve social fundamentals and narrow the wealth gap. It led to the expansion of domestic demand. And Brazilian government has also pushed forward some tax preference policies to encourage import. So it is very beneficial for CHANEL to enter Brazil market. Economic environment Brazilian economic strength is the strongest in Latin America. In recent years, the Brazilian domestic demand has been very powerful. And 2014 FIFA world cup and 2016 Olympic Games will be hold in Brazil. So the prospect of luxury market will be very well. Brazil is the 11th country in the rankings of HNWIS (Redazione, 2011). Brazil has more high net worth individuals than India and Russia. Therefore, Brazil will become a new emerging market of CHANEL. Cultural environment Along with the improvement of education culture level, the residents values have changed. They pursue the life quality and want to get respect from others. So it will be a trend to purchase the luxury goods. These changes will be conducive to the sales of CHANEL products. In short, as a new emerging market Brazilian luxury market will bring great profits for CHANEL. 5.2 analyses on Chinese market Consumers purchase motivation: Chinese consumers purchase motivation can be simply summed up two types. The first is social consumer motivation which includes flaunt, social intercourse, conformity and status symbol. At present, some Chinese consumers purchase luxury goods to satisfy the vanity. And some consumers want to keep good social relations. So they always use the luxury good as a gift to other friend. In addition, other consumers think the luxury goods are one of status symbols which can show own social status. The second is individual consumption motivation. Some Chinese consumers purchase luxury goods to pursue life quality and enjoy the happiness what luxury goods can bring. Market Characteristics: the consumption of luxury good is based on economy and culture. Comparing with European and American markets, Chinese market has own characteristics (BAINCOMPANY, 2011). Firstly, the consumption concept has been changed from waste to life attitude. Now many Chinese consumers use the luxury goods to flaunt their social status. Secondly, the demand growth of luxury goods is very amazing. Now Chinese high income groups are great and their purchase desire will be stronger with the rising incomes. So it leads to the rise in luxury goods demand. Thirdly, the main consumers are young people including some successful young merchants and high income white collars. Of course, there is another kind of people: the children of privileged government officials and the super-rich. Through the above analysis on Chinese market, it means that the market is very appropriate for CHANEL. And CHANEL should put more energy into Chinese market to take more market shares, because there are many powerful competitors. Recommendation Aiming at China luxury market, the report provides some recommendation for CHANEL. Accelerating expansion of 2/3 cities. Now the tier 2/3 cities have been the important markets for luxury brands. Because luxury goods accessed into the first tier cites early, the attraction of luxury goods has gradually declined and the sales has been weak. The high marketing costs can also lesson the profits of luxury brands. By contrast, the marketing costs are lower. in tier 2/3 cites, some invisible rich who just begin to pursue the luxury brands are the most important consumers. Graph 3: Source: 2011 China Luxury Market Study by BAINCOMPANY According to the graph 3, it is very clear that CHANEL has no new shops in the tier 2/3 cities. But its competitors such as GUCCI, LV, and Dior have developed the tier 2/3 cities. So CHANEL should rapidly take actions to occupy the tier 2/3 cities. Using some social medium to increase mindshare. Graph 4: Source: 2011 China Luxury Market Study by BAINCOMPANY Social media has been the main way for luxury consumers to get information. Comparing with Facebook and twitter, microblog is the most important social media. If some luxury brands have new information, generally speaking, microblog is the fastest channel to release. There is an interesting phenomenon that many luxury consumers like to flaunt own luxury goods to friends and strangers by own microblog. CHANEL can use the magnifying effects of microblog to release own brand resource. It is a trend for some social medium like mciroblog, brands website and video to play together (OGuinn, 2011). So CHANEL can use the social medium to hold a fashion show live. Of course, microblog will also bring some risks, so CHANEL must carefully analyze the potential risks and work out a coping strategy. Experience marketing In China luxury market, many consumers cannot insight into the culture of luxury brands and do not know their brands idea and history. Knowing the brand is the precondition of brand loyalist. And experience marketing is the bridges for communications between consumers and luxury brands (Ferrell, 2010). CHANEL can build a new unique store or upgrade the existing store to give consumers bran-new shopping experience. In addition, some art activities may be held to help luxury consumers better know CHANEL brands history, value and culture especially the consumers from tier 2/3 cities. Customized service Along with the deep understanding for luxury brands, Chinese luxury consumers cannot satisfy the current design of luxury brands. Consumers customize requirements can reflect their fanaticism of brands. The core value of customized products is the uniqueness and exclusivity (Keller, 2007). There will be a customized agitation in China luxury market. So CHANEL should provide the customized service of some products such as dress, jewel, and bags and so on. And the consumers can choose own design, material and accessories. Furthermore, CHANEL can take into about the Chinese elements. The perfect combination between Chinese elements and European fashion maybe become a trend. Conclusion As a famous luxury brand, CHANEL has been always insisting the unique brands idea. CHANEL represents a kind of style and double C sign has become the eternal classic. Brands design is the most important factor for CHANEL success. Meanwhile a successful brand cannot do without the optimal marketing strategies. In order to satisfy the existing markets and potential markets, CHANEL constantly adjusts the marketing strategies according to the market demand. Moreover, Along with the recession of European and American economy, luxury brands have taken some developing countries as the target market. China luxury market with a steady growth has become the most attractive luxury market. Most well-known luxury brands have set up own stores in first tier cities and tier 2/3 cities. Chinese luxury market is different from European and American luxury markets. So CHANEL should carefully research the development trend of Chinese luxury market and build some new plans to take more market shares. It can be sure that the competition between CHANEL and other international luxury brands is very fierce. But meanwhile CHANEL should pay attention to Brazil luxury market which is a emerging luxury market.

Bears :: essays research papers

Traveling in bear country can be quite thrilling. Coming face to face with a bear would be terrifying. Most bear attacks can be avoided, but there is always a chance of encountering a bear. Although nothing is one hundred percent guaranteed effective, here are a list of some tips that might prove to be useful in a bear encounter. Be Alert in Bear Country . Always have Bear Deterrent Pepper Spray in its holster ready for immediate use. Don\'t bury it in your pack. . Be alert where recent bear activity has been documented by park officials: Fish and Game, Forest Service, and other Public Service people. Some Common areas where bears like to roam are: avalanche chutes, stream beds, dense edge cover and, in late summer, berry patches. . Use extreme caution when traveling on trails at night or at either end of the day. . Be careful with food smells - never cook close to camp. Store all foods in plastic away from camp at night when camp is unattended. Store them at least 100 yards away from camp. Hang them at least 14 feet up a tree and hung 4 feet away from the trunk. . Watch for fresh bear scant or tracks on the trail or near possible camp sites. . If possible, make plenty of noise on the trail, especially on blind curves, in dense vegetation or areas with limited vision.  Ã‚  Ã‚  Ã‚  Ã‚   . Be aware of the wind - bears have an excellent sense of smell. If the wind is at your back, the chances are a bear will smell you and leave well before you reach it. If the wind is blowing in your face, the chances of an encounter will greatly increase. In high wind situations or along creeks and streams, a bear might not hear you coming or you might not hear it. . Dead animal carcass - If you come upon a dead animal carcass, immediately leave the area. Bears will often feed on a carcass for days and also stay in the area to protect their food. . Bear cubs - If you see a bear cub, chances are the mother is not far away. Female bears will fiercely defend the young, so it is best you leave the area and find a different path. . Keep dogs under control - dogs can lead an angry bear back to you. . Do not travel alone in bear country. Invite a friend.

marriage under fire :: essays research papers

Marriage under Fire We must remember what marriage is for and why God has given it the design he did. Marriage is to be between a man and a woman. This goes back to the beginning of time and why God created woman in the first place; â€Å"to provide a helpful mate for Adam; it was not good that man should be alone† (Genesis 1:18, 20-23). So we see that marriage was God's idea, not men. Knowing this, why in the world would we as Americans give that right to homosexual couples? Marriage is a blessing the God gave to man. In society today, many individuals have forgotten the importance of marriage. People have the tendencies to marry anyone at anytime because they do not see the significance of marriage and God. America was founded by God and his beliefs. The United States screams God everywhere from currency to the Pledge of Allegiance. Thus meaning, why would the United States, a place of God, allow something morally wrong and sinful? Some would argue that homosexual marriage is a step in the righ t direction for human rights. They believe it is an act of freedom. This is wrong because homosexual matrimony is everything God stands against. Citizens today do not have the right to try and add or delete any scriptures in the Bible to help themselves. God made the Bible to guide people in the right direction. People need to read the bible in order to understand the word, not to change it. Accepting homosexual marriage would only hurt America. It is a major threat to the structure of families. The country should not take lightly the meaning of marriage and on a higher note try and take it away. â€Å"Marriage is like a brand new car: once you take that car off of the car lot the value of it depreciates. Giving homosexuals the right to marry would depreciate the value of marriage and the pride it once carried will be no more. Not only does it do that, but more importantly it goes against God! We must preserve our values and morality for generations to come, for those children being born today and next year.† The marriage between two people of the same sex is against Gods beliefs, a threat to the structure of families and a sin to mankind. With dedication and perseverance people who oppose gay marriages can succeed in ending the debate of making it legal.

Impact of Social Advertising in India Essay

Social Advertising is the first form of advertising that systematically leverages historically â€Å"offline† dynamics, such as peer-pressure, friend recommendations, and other forms of social influence. Social media has the power to transform a campaign into a religion. Social Advertising is the media message designed to educate or motivate the Indians to engage in voluntarily social activities. Social media has great potential to influence all corners of the web. It enhances the advertisement useful for the readers and also satisfies the advertisers effectively by reaching the public. This paper explores the impact of social Advertising in India by extracting the data from the public preferences on Social ads. From the collected data, it has been concluded that social ads in India has made incredible awareness and attracted the public towards it. This suggests that social advertising has a positive impact in India. Keywords: Media Message, Social Advertisement, Public prefer ences, Positive Impact. INTRODUCTION: Social Advertising deals with the matters of public interest such as social change, political ideas, economic policies, developmental programmes etc. It is also known as ‘Public Service Advertising’ or ‘Social Advertising’. It promotes the community’s health and well being by ensuring the ads that educate people and create awarness about drugs, diseases and other social prime issues in the country. It is otherwise called as ‘non-product’ advertising also. It means advertising various ideas which are not directly for the promotion or sell of the products or commercial services. Advertisements has become important in today’s current scenario as an indicators for social and economic progress. They enhance the direction of change in our values. In fact, a country without advertisements is inconceivable. Advertising is a medium of mass education and therefore the role it plays should be taken seriously. Advertisers sponsor through cultural, social, sports or other activities or organized programmes related to health, hygiene or education including literacy by free distribution of booklets or other reading material. Free health check up camps also organized in villages by big industries or public sectors. Advertising is made by the advertisers in newspapers, on bill boards, and in the form of short advertisements on television. It creates a awareness about the democratic right of a common man. Social Advertisements operates the corporate social responsibility. The big advertising agencies which are awarded for social services also create advertisement and produce by themselves. It also produce for the Government and their own organization with no profit and no loss basis. Thus, the advertisers in India started to contribute to the development and welfare of the society, but still it has to develop in a long way. Advertising ideas, such as, reduce traffic congestion, improve health, conserve natural resources, plan families, educate girls, increase marriage age etc. serve basic social and economic needs. In India social advertising is in infancy stage. The social and economic welfare of a nation can be mainly attained when harmonious effort of Advertising is reached to the citizens by visualizing them the beneficiary and urge about the social ads. The image of ads are promoted in the public service advertising. Certain campaigns are arranged to promote the Social advertising in India. In India, the social ads are enhanced by popular celebrities. The people in rural areas get attracted more through the ads. They willingly engage these ads in their life and attain benefit out of it. For instance, Amitabh Bachchan come for polio immunisation ads. By viewing this more families take interest in it. According to the AdEx report of 2007, it was found that many of the social ads are promoted by Amitabh Bachchan mainly concentrating on the â€Å"Health Awareness†. Advertising agencies have stated that organisations which are heavily contributing in social advertising, spend minimum of 5 crores in print Advertising. The non-metro city newspapers garnering 56 per cent of the overall social ads. Government organisations as well as NGOs have increased the expenses by 30 per cent over the last ten years owing to the growing economy. This ads create a huge impact on the mass audiences of India. For example, the Tata Tea â€Å"Jaago re† campaign which was aimed at making people aware about exercising right to vote was well received by viewers. In the commercial industry, they talks about individuals needing to broaden with changing times. It shows two friends sitting in a restraunt and one of them tells the other friend to have a look at the gay couple on the other table. So his friend picks up a rolled newspaper and taps him on his head and continues to have his lunch. A punch line then props up saying â€Å"it is time to open our minds†. The above few ads creates awareness to both literate and illiterate citizens in India. REVIEW OF LITERATURE: A review literature can be interpreted as review of an abstract accomplishment. Different authors have pointed out their view of social advertising. It will analyze with the present condition of social advertising. The literature will be in the form of thesis, researchers, academic studies. Srivastava, Vibhava ; Nandan, Tanuj (Jan-Mar 2010) states that advertising plays a significant role in the society. It is stated that it is unethical if the norms and values changes due to the advertising. Ciochetto, L (Nov 2009) describes that before the printing advertising was dominating the industry. But now the social advertising has been dominated by foreign companies and the ads have become more indianised and customized. This has changed the life of middle group and also the rural citizens. The strategy adopted have changed the social and cultural changes. Srivastava, Rajesh Kumar (2010) describes the effectiveness of advertising globally and it also says whether the age, gender, education, religion. The study was made among 1000 respondents. It is limited to India and SARC countries. In overall it says about the persuasion of people for advertsing. Stelios C. Zyglidopoulos; Craig E. Carroll; Andreas Georgiadis describes about the impact of media attention on a firm’s CSR â€Å"strengths† and â€Å"weaknesses.† Drawing on social and organizational identity and stakeholder theory literatures, we develop and test two hypotheses concerning the influence that media attention has on these aspects of CSR. We find that increases in media attention are associated with increases in CSR strengths, but not with CSR weaknesses. Anita Pansari( February 19, 2011 ) has finded that women are dependent in India. They are used for the television ads. Finally she concluded by saying that Asian countries curtural values are not changed like the other nation. Hence Ansian womens are different from the parts of the world. Eric A. Feldman ; Ronald Bayer (Dec 2011) states that the tobacco consumption is injurious to health. Through advertising the rate of tobacco consumption has reduced in the developed countries. Likewise in India also it will have an positive impact on social advertising. Agarwal.A (july 1995) enhance about the awareness of health care social ads in the region of Uttar Pradesh, Bihar, Madhya Pradesh for nearly 28 villages. This study has founded that the exposure of mass media may not be suited without formal and informal systems in the community which can promote health hazards in rural India. Vaidya, S.G., Vaidya, J.S., Naik, U.D (Sep 1999) has evaluated and finded that due to the advertisement for Wills during the series of match had created a negative impact on the youngsters. The ads should not spoil the young lives which may become a major drawback in the future in India. Goenka, S.a, Prabhakaran, D.a, Ajay, V.S.a, Reddy, K.S.b (Aug 2009) describes about the cardiovascular disease and it can affect the population. This can be reduced bt avoiding tobacco . The comprehensive measures for effective prevention of CVD in India are national health imperatives which require multisectoral, multi-level and multi-disciplinary co-ordination and action. CONCLUSION: Social Advertising in India has been growing and it has a greater positive impact on it. It helps all the communities people, rural or urban citizens to attain a worth and useful messages for their better way of living without harmful. It is applicable for both the environment in which the people belongs to and also to the society. Advertising creates awareness to the younger generations who may spoil their lives without knowing the importance of it. The social utility of advertising is to inform society of the existence of products and services which may (or may not) improve the lives of the individuals within that society. Consumers are gaining control over the advertisers, so the advertising companies need to change their strategies. Now regarding the present issue of Assam, it has been stated that due to social network and ads, the information passes very easily to everybody from which they take advantage to misuse it. This may be an disadvantage of social advertising. Social Advertising helps through its network by connecting the people in India. From the study we wanted to conclude that nearly 20% of demerits is there in social advertising and 80% benefit we people attain from it. Hence, In India it has a greater positive impact on â€Å"Social Advertising† REFERENCES: Ciochetto, L (November 2009); Advertising in contemporary India’s rapidly changing media environment ;Media International Australia; Issue 133, Pages 120-129; College of Creative Arts Massey University, New Zealand. Srivastava, Vibhava ; Nandan, Tanuj (Jan-Mar 2010): 61-69; A Study of Perceptions in Society Regarding Unethical Practices in Advertising; South Asian Journal of Management 17.1. Srivastava, Rajesh Kumar; (2010); Effectiveness of global advertisement on culture of India: an emerging market; International Journal of Emerging Markets 5.1; 102-113. Stelios C. Zyglidopoulos; Craig E. Carroll; Andreas Georgiadis( October 24, 2010); Does Media attention drive corporate social responsibility; University of Cambridge – Judge Business School; University of North Carolina (UNC) at Chapel Hill; London School of Economics & Political Science (LSE). Anita Pansari( February 19, 2011 ); A Comparative Analysis of the Roles Portrayed by Women in Indian Television Advertiseme nt; 1980-2009; Icfai Business School. Eric A. Feldman ; Ronald Bayer (Dec 2011); The Triumph and Tragedy of Tobacco Control: A Tale of Nine Nations; Annual Review of Law and Social Science, Vol. 7, pp. 79-100, 2011. Agarwal.A ;(July 1995); Psychology and developing societies; Mass media and health promotion in Indian villages; Volume 7, Issue 2, Pages 217-236. Vaidya, S.G., Vaidya, J.S., Naik, U.D;(Sep 1999); Sports sponsorship by cigarette companies influences the adolescent children’s mind and helps initiate smoking: results of a national study in India. National Organisation for Tobacco Eradication (NOTE), India; Journal of the Indian Medical Association; Volume 97, Issue 9, Pages 354-356, 359. Goenka, S.a, Prabhakaran, D.a, Ajay, V.S.a, Reddy, K.S.b (Aug 2009); Preventing cardiovascular disease in India-translating evidence to action; a) Initiative for Cardiovascular, Health Research in the Developing Countries, New Delhi 110 016, India.b) Public Health Foundation of India, New Delhi 110 016, India; Volume 97, Issue 3, Pages 367-377.